Wallbridge Gilbert Aztec—Brand Refresh

WGA are passionate about delivering value-based project outcomes that exceed client expectations. From concept to completion, they take pride in designing safe, innovative, and sustainable solutions that stand the test of time. Whether on land or sea, their 400 strong knowledgeable and dedicated team bring technical expertise to their projects, paired with practical and functional practices to not only guide clients but deliver peace of mind.

Maintaining competitive advantage in a highly versatile and fast paced market, WGA required a modern and contemporary repositioning to enhance their corporate identity. The purpose of the brand refresh aimed to increase brand awareness in new and emerging markets, support an organisation with strong, long-term growth into new sectors, and represent a forward thinking and creative organisation built on great people to new prospective clients.

Wallbridge Gilbert Aztec Wyatt Street Illuminated Sign

A great company starts with great people

The palette of primary colours for the WGA brand captures the technical excellence, passion and drive and creative idealism of WGA's personality and core values. The hero image treatment provides impact, differentiating WGA in the market place with use of heritage cues representative of the businesses' 40 years of operation.

The creative path device represents WGA's pathway toward their future state from the foundations of their heritage. It represents their creativity, innovation, diversity, and inclusiveness expressed by it's movement and colour palette—a reflection of WGA's personality and culture for fun, engagement, approachability and work ethic.

Wallbridge Gilbert Aztec Business Cards
Wallbridge Gilbert Aztec Website
Wallbridge Gilbert Aztec Image Treatment
Wallbridge Gilbert Aztec Capability Statement
Wallbridge Gilbert Aztec Capability Statement
Wallbridge Gilbert Aztec Image Treatment
Wallbridge Gilbert Aztec Apparel
Wallbridge Gilbert Aztec 40 Years Event Media Wall
Wallbridge Gilbert Aztec 40 Years Event Totem

Deliverables

Branding
Style Guide
Signage
Stationery
Collateral
Submission and Internal InDesign Templates
Website Direction
wga.com.au