The Pawn Wine Co—Core Range Rebrand

The Pawn Wine Co begun its rebellion with a strong resolve to rescue unique old world varieties from becoming lost as blending tools—realising the potential of these alternative wine styles and allowing them to shine.

The Pawn Wine Co-Core Range

Strength in numbers

Inspired by a pawn’s historical relation to the near-invulnerability of the pikemen of the middle-ages, a broader chess theme emerged, preserving the origin of the brand while providing each wine with its own specific personality.

The Pawn Wine Co-Core Range Grüner Shiraz and Chardonnay.jpg
The Pawn Wine Co-Core Range Grüner Veltliner
The Pawn Wine Co-Core Range Tempranillo
The Pawn Wine Co-Core Range Fiano
The Pawn Wine Co-Core Range Sangiovese
The Pawn Wine Co-Core Range Bacl Labels

Deliverables

Branding
Packaging
thepawn.com.au