The Pawn Wine Co—Core Range Rebrand
The Pawn Wine Co begun its rebellion with a strong resolve to rescue unique old world varieties from becoming lost as blending tools—realising the potential of these alternative wine styles and allowing them to shine.
Strength in numbers
Inspired by a pawn’s historical relation to the near-invulnerability of the pikemen of the middle-ages, a broader chess theme emerged, preserving the origin of the brand while providing each wine with its own specific personality.
Deliverables
Branding
Packaging
thepawn.com.au